80s Baby Insights
Your customers already remember your business. Let’s use that.
80s Baby researches your audience, uncovers the memories tied to your brand, and builds the campaign materials you need to reconnect with the people who already know you. Three service options. No payment until scope is confirmed and signed.
Three service options
Audience and Memory Audit. Customer Memory Campaign. Campaign Implementation Package.
The Audience and Memory Audit identifies your best campaign angles. The Customer Memory Campaign produces a full 30-day campaign with finished social posts, emails, and a calendar. The Campaign Implementation Package adds graphic production and setup support.
Audience and Memory Audit
Audience and Memory Audit
$199Right for you if you want to understand which customer memories, eras, and content angles your business history can support before committing to a full campaign.
- Audience profile and generational era snapshot.
- Customer motivation summary for your business type and history.
- Customer-memory theme research drawing on social signals, community content, and search behavior.
- Three content angles your audience and history support.
- One primary messaging direction and CTA recommendation.
- A reference list of associations and topics to use and to avoid.
- Written next-step priorities for putting the findings to work.
Exclusions
Finished posts, emails, or campaign assets. Social media management or scheduling. Photography, videography, or stock-license fees. Paid advertising or media spend. Publishing, account access, or live implementation of any kind.
No payment at the application stage. After fit review and a written scope confirmation, you receive a payment link for $199.
Customer Memory Campaign
Customer Memory Campaign
$350Right for you if your business has been operating for at least 10 years, has a real repeat-customer base, and is ready for a complete, written 30-day engagement campaign built from the memories your community actually has.
- Business-history and public-presence review.
- Audience and customer profile.
- Eight-question customer-memory survey.
- Three scored campaign concepts to choose from.
- Five finished social posts with captions.
- Two completed emails.
- One engagement mechanism for collecting customer memories from your community.
- One landing-page outline.
- Visual direction and asset guidance.
- A 30-day campaign calendar.
- Written implementation and tracking guide.
- One revision round within the signed scope.
Exclusions
Photography, videography, music, performer, or stock-license fees. You supply the approved brand files, photographs, and assets your team has cleared for use. Permission clearance or legal opinions for third-party assets. Paid advertising or media spend. Publishing, posting, account access, or ongoing management. More than one business, campaign goal, or revision round.
Prepaid after fit review and signed scope. No payment at the application stage. Founding rate is available to the first three qualified clients.
Campaign Implementation Package
Campaign Implementation Package
$699Right for you if you want everything in the Customer Memory Campaign plus finished Canva graphics, additional content, formatted email files, written landing-page copy, and a scheduling and tracking setup your team can run from day one.
- Everything in the Customer Memory Campaign (all 12 deliverables).
- Finished Canva graphics for the social posts.
- Additional social content beyond the core posts.
- Email formatting with files ready for your platform.
- Written landing-page copy (copy only, not built or published).
- Setup instructions for the campaign launch.
- Scheduling support guide for your team.
- A simple campaign tracking dashboard.
- One follow-up optimization pass based on early campaign signals you share with us.
Exclusions
Photography, videography, or stock-license fees. You supply approved assets. Permission clearance or legal opinions for third-party assets. Paid advertising, media spend, or audience purchase. Publishing, posting, or account access on your behalf. Ongoing management, daily posting, or customer-service handling.
No payment at the application stage. After fit review and signed scope, you receive a payment link for $699.
Fill out the form
Tell us about your business history, the channels you use, the assets you have available, and the one outcome you want the campaign to support. The form is free to submit. We do not collect payment information here.
Fit review
We review your application and confirm whether your business, timeline, and goals are a match for the service you selected. We may follow up with a question or two. You will hear back with a clear answer.
Signed scope
If the fit is confirmed, you receive a written scope document listing exactly what is included, what is excluded, the delivery timeline, and the revision terms. Nothing begins until the scope is signed.
Payment and start
After the scope is signed, you receive a payment link for the confirmed package amount. Work begins once payment is received.
Three service options
Audience and Memory Audit. Customer Memory Campaign. Campaign Implementation Package.
All scope and timing are confirmed in writing before any payment is due.
| Package | Audience and Memory Audit | Customer Memory Campaign | Campaign Implementation Package |
|---|---|---|---|
| Price | $199 | $350 founding rate | $699 |
| Best for | Research before a campaign | Ready to launch a 30-day campaign | Campaign plus finished graphics and team setup |
| Minimum business history | Not specified | At least 10 years | At least 10 years |
| Audience and history research | Yes | Yes | Yes |
| Customer-memory survey | No | Yes, 8 questions | Yes, 8 questions |
| Scored campaign concepts | No | Yes, 3 | Yes, 3 |
| Finished social posts | No | 5 with captions | 5 finished posts with captions, plus additional social content |
| Finished emails | No | 2 | 2 completed emails, plus additional email content |
| Canva graphics | No | No | Yes, for social posts |
| Engagement mechanism | No | Yes | Yes |
| Landing-page outline | No | Yes | Yes |
| Written landing-page copy | No | No | Yes |
| 30-day campaign calendar | No | Yes | Yes |
| Implementation and tracking guide | No | Yes | Yes |
| Scheduling guide for your team | No | No | Yes |
| Tracking dashboard template | No | No | Yes |
| Follow-up optimization pass | No | No | Yes |
| Revision round | No | 1 within signed scope | 1 within signed scope |
| First draft timing | Confirmed in signed scope | Within 5 business days of complete onboarding | Confirmed in signed scope |
| Photography required | No | You supply approved assets | You supply approved assets |
| Payment timing | After fit review and signed scope | After fit review and signed scope | After fit review and signed scope |
Real first-party work
What 80s Baby actually builds.
These are real 80s Baby pages — the interest page the brand uses for audience engagement and the Etsy product listing for the 80s Party Games + Planning Kit. Both are 80s Baby’s own work, built and run by the brand.
What 80s Baby does and how to get started
What 80s Baby does and how to get started
A short explanation of the 80s Baby service and the application step
Transcript
Your customers already have memories and feelings about your business. The question is whether those memories are showing up in your marketing. 80s Baby works with established businesses at three levels. The Audience and Memory Audit identifies your best campaign angles. The Customer Memory Campaign produces a full 30-day campaign with finished social posts, emails, and a calendar. The Campaign Implementation Package adds graphic production and setup support. All scope and timing are confirmed in writing before any payment is due. Nothing is published on your behalf without a separate agreement. Start by filling out the application on this page. There is no charge to apply. We will review it and be in touch.
Client reviews
What clients say.
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Leave a reviewFAQ
What happens after I submit the application?
How do I pay?
Payment is not collected through this page or through the application form. After we review your application and confirm fit, we will send you the scope in writing. If you agree to move forward, you will receive a payment link for the exact amount before work begins. No payment is due at the time you apply.
What is your refund or cancellation policy?
Refund and cancellation terms are set in the signed scope you receive before any payment is due. The scope is the controlling document. We do not publish a blanket refund policy here because scope, timeline, and circumstances vary by engagement. Read the scope carefully before paying.
How do I choose the right package?
The Audience and Memory Audit at $199 is a good starting point if you want to understand your audience and identify campaign opportunities before committing to a full campaign. The Customer Memory Campaign at $350 is the right fit if you are ready to produce and launch a 30-day engagement campaign with finished posts, emails, and a calendar. The Campaign Implementation Package at $699 adds graphic production, additional content, and setup support to the core campaign. If you are not sure which fits, select that option in the application and describe what you are trying to accomplish. We will discuss it during the fit review.
Can I supply my own photos, menus, or stories?
Yes. The campaign work draws on materials you provide. That can include business photographs, menus, printed materials, brand files, and customer stories. The more material you can supply at the start of the engagement, the better the output reflects your actual history. You can indicate what you have available in the application form.
Who is responsible for clearing permissions on the materials I supply?
You are. Permission clearance and legal opinions on third-party assets are not part of any service scope. Before supplying any photo, customer story, or document, you are responsible for confirming you have the right to share it and to use it in a campaign. We log the source and permission status of every asset used in the work.
What happens after I submit the application?
We review every application and follow up at the email address you provide. If we need more information before confirming fit, we will reach out first. If your business looks like a good match, we will be in touch to confirm scope and next steps. You do not pay anything until scope is confirmed and you decide to move forward.
How long does delivery take?
Delivery timing is set in the signed scope you receive before any payment is due. Timing varies by package and by how quickly onboarding materials are supplied. The scope is the controlling document for when the first draft is delivered. The Customer Memory Campaign and the Campaign Implementation Package each include one revision round within the terms of the signed scope. The Audience and Memory Audit does not include a revision round.
Will 80s Baby publish or post anything into my accounts?
No. Publishing to social platforms, sending emails, or accessing client accounts is not included in any package unless separately scoped and agreed to in writing. The deliverables you receive are ready to use, but you or your team post and send them.
Apply for a service
Tell us about your business.
Fill out the form below to apply for the Audience and Memory Audit, the Customer Memory Campaign, or the Campaign Implementation Package. There is no charge to apply. After we review your application, we will be in touch to discuss fit, confirm scope in writing, and send a payment link if we are a good match.
awesome80sbaby1@gmail.com