80s clothing brands that lost their mojo

The 80s fashion is defined by its affluent and glam-rugged style. Style is the main statement of fashion compared to the preceding styles before its popularity. Fashion is more subjective and free, where people and designers can personalize their fashion objectives according to their tastes and concept of appearance.

This enhanced greater opportunities for clothing and fashion designers to create lines that interest the public. More and more fashion houses and designers in the 80s responded to people’s needs and wants by creating different levels and concepts of styles of fashion and appearance. With the different emerging themes in the 80s as the start of contemporary modernization, fashion has been observed as liberation and freedom of choice for the people. More and more people, despite socioeconomic associations, have access and rights to the observance of stylish fashion. Most people have preferred sporty, casual, and laid-back clothing pieces.

Some principles of the 80s fashion are also about advertising and emphasizing the brand and the designer than purely the style and appearance itself. At the height of the 80s economy, the entertainment industry has also grown along with capitalist viewpoints. The rise of designer brands such as luxury and fast-fashion mattered more in the industry. Sometimes, people are more concerned about the brand rather than the quality and the purpose of the clothing piece instead. However, to some fashion enthusiasts, brands are marks that identify the quality and comfort level of the clothing pieces. However, the emerging brands of the 80s have given significant contributions to the industries and progressive society in the era but are seemingly unsuccessful due to the decline of market trends and low reputation. 

Top 17 brands from the 80s that do not exist currently today.

1. United Colors of Benetton

With the fresh, hip, and unique fashion styles in the 80s, the United Colors of Benetton is a powerhouse that identifies the reputation of the socially conscious people in society. The brand is known for its colorful knitwear, and most pieces come in sweaters, pants, and casual shirts. The brand has conquered the world through multicultural advertising strategies until it diminished in 2015.

2. Sasson Jeans

Sasson Jeans was on the cutting edge of the era’s fabulous style. Beyond the high-end dominated clothing, Sasson is still appreciated by many fashion enthusiasts from the 70s until the middle of the 80s.

3. Coogi

Coogi specialized in attractively wacky-patterned sweaters and cool knitwears. With its culturally opposite style worn by notorious celebrities in the 80s, the brand was stained by negative names.

4. Gloria Vanderbilt Jeans

Launched by the American heiress Gloria Vanderbilt, the brand accumulated popularity across the world easily. The trademark also embeds the glamorous designs of jeans, as this clothing piece also has crazed the fashion world during the 80s. Physical stores have already vanished today, while some departments stores still have some stocks of the brand.

5 . Bebe

For the ultimately chic fashionistas of the 80s, Bebe stands out for its styles and designs. In 2017, some inventories started to decline and slowly vanished their presence in the market. There are a few stores that are still standing but this store’s profit margin is not the same as it was in the 80s.

6. Cap-sac

This revolutionary and famous 80s clothing brands fashion icon brought so much innovation in the world of sport, especially in swimming. This 80s fashion brand is very known to kids during the 90s are most used. The sports industry during the 80s has grown, which is why the product gained its popularity.

7. Outback Red

Outback Red was also one of the most famous 80s clothing brands selling casual watches, scarves, jeans, hats, and great clothes. The fashion brand has been in most stores during the 80s.

8. American Apparel

With the growing styles and fashion finds to date, American Apparel has lost its competent marketing ideas. Even with its famous style in the 80s, the brand could not keep up with the demands of the new generation of fashion. American Apparel pieces are known for their durable quality garments, but new brands emerged and took over its reputation.

9. Jordache

Another designer pair of jeans of the 80s have gone out of popularity in the late 90s. Not venturing into another type of clothing piece, this brand hasn’t expanded its capabilities in the fashion world.

10. Roberto Cavalli

The luxury casual wear brand in the 80s has reported its bankruptcy detailing Chapter 7.

11. Anchor Blues

Anchor Blues is a teen casual wear brand that was disrupted by competition with American Eagle outfitters and Pacsum.

12. LA Gear

This brand was famous for its colorful-patterned shoes and shorts in unique and flashy styles. LA Gear has been a statement for fashionistas in the 80s because of its versatile designs.

13. Liz Claiborne

Liz Claiborne was a high-end designer for bags and elegant casual wear for men and women. It slowly declines during the 90s.

14. Silver Fox

Silver Fox sells casual wear for men. Its designs are stylish, unique, and encased with flashy but formal patterns. The 80s fashion brand is designed for men’s T-shirts, polo shirts, polo blouses, and slacks.

15. Jacqueline Smith

Jacqueline Smith was a stylish 80s clothing brand that was known for casual wear trends and accessories during the 80s. The brand also sells classy styled shoes, bags, and hats. Its designs were of chic patterns such as floral, striped, and surpliced dresses.

16. Wet Seal

Wet Seal is totally a fast-fashion brand in the 80s like today’s Hn’M, Zara, Topshop, Mango, etc. Wet Seal hasn’t established its identity in the market, which led to its decline in the industry.

17. Cross Colours

Cross colors were established in 1989 and became popular in the 90s. The brand focuses on hip-hop outfits and hoodies.

The staple response and innovation to the market demands support that a brand will flourish and thrive in different generations despite the vast competition. These brands may have gone out of interest to compete with the goals or may not have the strongest vision-mission values to keep attracting clients and consumers in the fast-paced development of the world. Nonetheless, the brands have made history in the fashion scene, and their pieces will always remain to be memorabilia and inspiration to the new emerging brands.


I am a blogger that was born in the 1980's. So I decided to write about the 1980's because I feel that was one of the best decades ever.

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