80s clothing brands that lost their mojo

80s clothing brands

If you’re a fan of 80s fashion, you won’t want to miss this fascinating exploration of iconic clothing brands that have lost their mojo. Discover the factors that led to their decline, and learn valuable lessons about how to stay relevant in the ever-changing fashion industry.

Style is the main fashion statement compared to the preceding styles before its popularity. The 80s fashion is defined by its affluent and glam-rugged style. Fashion is more subjective and free, where people and designers can personalize their fashion objectives according to their tastes and concepts of appearance.

This enhanced greater opportunities for clothing and fashion designers to create lines that interest the public. More and more fashion houses and designers in the 80s responded to people’s needs and want by creating different levels and concepts of styles of fashion and appearance. With the different emerging themes in the 80s as the start of contemporary modernization, fashion has been observed as liberation and freedom of choice for the people.

More and more people, despite socioeconomic associations, have access to and rights to the observance of stylish fashion. Most people prefer sporty, casual, and laid-back clothing pieces.

At the height of the 80s economy, the entertainment industry has also grown along with capitalist viewpoints. The rise of designer brands such as luxury and fast fashion mattered more in the industry. Sometimes, people are more concerned about the brand than the quality and purpose of the clothing piece. However, to some fashion enthusiasts, brands are marks that identify the quality and comfort level of the clothing pieces.

Some principles of the 80s fashion are also about advertising and emphasizing the brand and the designer than purely the style and appearance itself. However, the emerging brands of the 80s have given significant contributions to the industries and progressive society in the era. Still, they are seemingly unsuccessful due to declining market trends and low reputation. 

Top 17 brands from the 80s that do not exist currently today.

1. United Colors of Benetton

united colors of benetton

With the fresh, hip, and unique fashion styles in the 80s, the United Colors of Benetton is a powerhouse that identifies the reputation of the socially conscious people in society. The brand is known for its colorful knitwear, and most pieces come in sweaters, pants, and casual shirts. The band conquered the world through multicultural advertising strategies until it diminished in 2015. Unit till release years when they have been selling millions of clothing. They are not as well known as they were in the 80s but still haven’t completely been diminished.

2. Sasson Jeans

sasson jeans

Sasson Jeans was on the cutting edge of the era’s fabulous style. Beyond the high-end dominated clothing, Sasson was still appreciated by many fashion enthusiasts from the 70s until the middle of the 80s. This company is no longer in business, but you can buy some of the vintage pieces from eBay venders.

3. Coogi


Coogi specializes in attractively wacky-patterned sweaters and cool knitwear. With its culturally opposite style worn by notorious celebrities in the 80s, the brand was stained by negative names.

4. Gloria Vanderbilt Jeans

gloria vanderbilt jeans

Launched by the American heiress Gloria Vanderbilt, the brand accumulated popularity easily. The trademark also embeds the glamorous designs of jeans, as this clothing piece also crazed the fashion world during the 80s. Physical stores have already vanished today, while some department stores still have some stocks of the brand.

5 . Bebe


For the ultimately chic fashionistas of the 80s, Bebe stands out for its styles and designs. In 2017, some inventories started to decline and slowly vanished their presence in the market. There are a few stores that are still standing, but this store’s profit margin is not the same as it was in the 80s.

6. Cap-sac



This revolutionary and famous 80s clothing brand fashion icon brought so much innovation to the world of sports, especially in swimming. This 80s fashion brand was very known with kids during the 90s are most used. The sports industry during the 80s has grown, which is why the product gained popularity.

7. Outback Red

Outback Red

Outback Red was also one of the most famous 80s clothing brands selling casual watches, scarves, jeans, hats, and great clothes. The fashion brand has been in most stores since the 80s.

8. American Apparel

american apparel

With the growing styles and fashion finds to date, American Apparel has lost its competent marketing ideas. Even with its famous style in the 80s, the brand could not keep up with the demands of the new generation of fashion. American Apparel pieces are known for their durable quality garments, but new brands emerged and took over its reputation.

9. Jordache


Another designer pair of jeans from the 80s have gone out of style in the late 90s. Not venturing into another type of clothing piece, this brand hasn’t expanded its capabilities in the fashion world.

10. Roberto Cavalli

Roberto Cavalli

The luxury casual wear brand in the 80s has reported its bankruptcy detailing Chapter 7.

11. Anchor Blues

Anchor Blues

Anchor Blues is a teen casual wear brand that was disrupted by competition with American Eagle Outfitters and Pacsum.

12. LA Gear

la gear

This brand was famous for its colorful-patterned shoes and shorts in unique and flashy styles. LA Gear has been a statement for fashionistas in the 80s and 90s because of its versatile designs. 

13. Liz Claiborne

liz claiborne

Liz Claiborne was a high-end designer of bags and elegant casual wear for men and women. It slowly declines during the 90s.

14. Silver Fox

Silver Fox

Silver Fox sells casual wear for men. Its stylish, unique designs are encased with flashy but formal patterns. The 80s fashion brand is designed for men’s T-shirts, polo shirts, polo blouses, and slacks.

15. Jacqueline Smith

jacqueline smith

Jacqueline Smith was a stylish 80s clothing brand known for casual wear trends and accessories during the 80s. The brand also sells classy-styled shoes, bags, and hats. Its designs were chic patterns such as floral, striped, and surpliced dresses.

16. Wet Seal

Wet Seal

Wet Seal is totally a fast-fashion brand in the 80s like today’s Hn’M, Zara, Topshop, Mango, etc. Wet Seal hasn’t established its identity in the market, which led to its decline in the industry.

17. Cross Colours

cross colours

Cross colors were established in 1989 and became popular in the 90s. The brand focuses on hip-hop outfits and hoodies.

The staple response and innovation to the market demands support that a brand will flourish and thrive in different generations despite the vast competition. These brands may have gone out of interest to compete with the goals or may not have the strongest vision-mission values to keep attracting clients and consumers in the fast-paced development of the world. Nonetheless, the brands have made history in the fashion scene, and their pieces will always remain to be memorabilia and inspiration to the new emerging brands.

If you’re a fan of 80s fashion, you won’t want to miss this fascinating exploration of iconic clothing brands that have lost their mojo. Discover the factors that led to their decline, and learn valuable lessons about how to stay relevant in the ever-changing fashion industry.



I am a blogger that was born in the 1980's. So I decided to write about the 1980's because I feel that was one of the best decades ever.

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